//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
Online-Marketing
12,889
Internet marketing
12,478
Social Web
5,687
Social web
5,680
Konsumentenverhalten
4,323
Consumer behaviour
4,318
Werbewirkung
2,081
Advertising effects
2,071
Electronic Commerce
2,045
Online-Handel
1,967
Online retailing
1,964
E-commerce
1,926
Werbung
1,756
Advertising
1,755
Viral marketing
1,714
Virales Marketing
1,714
Markenführung
1,565
Brand management
1,556
Beziehungsmarketing
1,536
Relationship marketing
1,528
Marketingmanagement
1,129
Marketing management
1,115
Markenimage
888
Brand image
881
Website
858
Social media
844
social media
810
Suchmaschine
704
Search engine
695
Marketing
623
Soziales Netzwerk
570
Digitalisierung
483
Social network
481
USA
477
United States
472
Deutschland
468
Digitization
449
Germany
442
Brand
434
more ...
less ...
Online availability
All
Undetermined
399
Free
260
Type of publication
All
Article
719
Book / Working Paper
445
Journal
2
Type of publication (narrower categories)
All
Article in journal
623
Aufsatz in Zeitschrift
623
Aufsatz im Buch
81
Book section
81
Graue Literatur
79
Non-commercial literature
79
Working Paper
60
Arbeitspapier
58
Hochschulschrift
28
Aufsatzsammlung
26
Collection of articles of several authors
24
Sammelwerk
24
Ratgeber
18
Thesis
18
Guidebook
17
Lehrbuch
17
Conference paper
16
Konferenzbeitrag
16
Textbook
11
Glossar enthalten
7
Glossary included
7
Case study
4
Fallstudie
4
Amtsdruckschrift
3
Bibliografie enthalten
3
Bibliography included
3
Government document
3
Bibliografie
2
Collection of articles written by one author
2
Forschungsbericht
2
Sammlung
2
Accompanied by computer file
1
Advisory report
1
Biografie
1
Company information
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
more ...
less ...
Language
All
English
1,037
German
126
Undetermined
3
Russian
2
Spanish
2
Author
All
Fritz, Wolfgang
7
Ahuja, Vandana
6
Theobald, Elke
6
Alleman, James H.
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Lambrecht, Anja
5
Russo, Antonio
5
Sabatini, Fabio
5
Anderson, Simon P.
4
Chaffey, Dave
4
Charlesworth, Alan
4
Fogel, Joshua
4
Friedman, Daniel
4
Kamps, Ingo
4
Krishnamurthy, Sandeep
4
Pavenkov, Oleg
4
Rubtcova, Mariia
4
Sarracino, Francesco
4
Schetter, Daniel
4
Arcand, Manon
3
Backhaus, Klaus
3
Bandyopadhyay, Subir
3
Beilharz, Felix
3
Bröker, Ole
3
Brüne, Philipp
3
Decarolis, Francesco
3
Dänzler, Stefanie
3
Ellonen, Hanna-Kaisa
3
Gausling, Philipp
3
Ghose, Anindya
3
Greenwood, Jeremy
3
Hofacker, Charles F.
3
Jha, Chandan Kumar
3
Jones, Susan K.
3
Keller, Bernhard
3
Kerner, Martin
3
Knippelmeyer, Michael
3
Lammenett, Erwin
3
more ...
less ...
Institution
All
IGI Global
7
Springer Fachmedien Wiesbaden
7
Organisation for Economic Co-operation and Development
4
OECD
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Fördergesellschaft Marketing an der Universität Augsburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Plan.Net-Agenturgruppe für Interaktive Kommunikation <München>
1
Simmons & Simmons <London>
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
more ...
less ...
Published in...
All
Information systems research : ISR
15
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
CESifo working papers
4
Discussion papers / CEPR
4
EBSCOhost eBook Collection
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,155
USB Cologne (EcoSocSci)
5
RePEc
3
EconStor
2
Other ZBW resources
1
Showing
91
-
100
of
1,166
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
The effect of subjectivity and objectivity in online reviews : a convolutional neural network approach
Park, Sang Kyu
;
Song, Taikgun
;
Sela, Aner
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10014370575
Saved in:
92
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
93
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
94
Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs' sales performance?
Changalima, Ismail Abdi
;
Israel, Baraka
;
Amani, David
; …
- In:
Journal of public procurement : JoPP
23
(
2023
)
3/4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014431007
Saved in:
95
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
96
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
97
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
98
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
99
Assessing the effect of flight information presentation styles on the usability of airline web booking interface
Liu, Nicole Tsz Yeung
;
Wu, Cheng-Lung
- In:
Journal of air transport management
106
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013478559
Saved in:
100
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->