Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
You Li, Lixiao Geng, Yaping Chang, Peng Ning
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, You ; Geng, Lixiao ; Chang, Yaping ; Ning, Peng |
| Subject: | consumer informedness | need for control | prevention focus | research online and purchase offline | sales interaction | webrooming | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Marktforschung | Market research | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432518