Chandrashekaran, Rajesh; Suri, Rajneesh - In: Journal of Product & Brand Management 21 (2012) 3, pp. 215-225
Purpose – The purpose of this paper is to examine how consumers evaluate identical price offers in retail versus e‐tail … (retail or e‐tail). The offers in the two settings were identical in all respects. Then, subjects indicated the likelihood of … that consumers' evaluations and search behaviors are influenced by characteristics of the medium (retail versus e‐tail …