//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Markenführung"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goldsmith, Ronald"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Internet
Markenführung
Online-Marketing
Consumer behaviour
50
Konsumentenverhalten
31
USA
14
United States
13
Brand management
7
Fashion
7
Innovation
7
Brand
6
Clothing
6
Markenartikel
6
United States of America
6
Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Consumer marketing
4
Marketing strategy
4
Relationship marketing
4
Theorie
4
Theory
4
Tourism marketing
4
Tourismusmarketing
4
Beziehungsmarketing
3
Brand image
3
Consumer psychology
3
E-commerce
3
Electronic Commerce
3
Markenimage
3
Marketing theory
3
Mass customization
3
Materialism
3
Online retailing
3
Online-Handel
3
Product management
3
Viral marketing
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
4
Book section
4
review
3
case-report
1
research-article
1
more ...
less ...
Language
All
English
16
Author
All
Goldsmith, Ronald E.
16
Goldsmith, Elizabeth B.
2
Lafferty, Barbara A.
2
Swilley, Esther
2
Andrews MacLelland, Melinda
1
Flynn, Leisa R.
1
Flynn, Leisa Reinecke
1
Hofacker, Charles F.
1
Litvin, Stephen W.
1
McMahon, Dave
1
Pagani, Margherita
1
Pagani, Marghertia
1
Pan, Bing
1
Perracchio, Andrea
1
Stacey, E. Craig
1
Tsiotsou, Rodoula H.
1
more ...
less ...
Published in...
All
Journal of Product & Brand Management
3
International journal of electronic marketing and retailing : IJEMR
2
Psychology of branding
2
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Other ZBW resources
5
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
2
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
3
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
4
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
5
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
6
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
7
Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Goldsmith, …
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
Saved in:
8
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
9
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
10
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10003543565
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->