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~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Social web"
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Goldsmith, Ronald E.
13
Pagani, Margherita
4
Hofacker, Charles F.
2
Lu, Xiaojing
2
Swilley, Esther
2
Andrews MacLelland, Melinda
1
Flynn, Leisa Reinecke
1
Goldsmith, Elizabeth B.
1
Lafferty, Barbara A.
1
Litvin, Stephen W.
1
McMahon, Dave
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Pagani, Marghertia
1
Pan, Bing
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Perracchio, Andrea
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International journal of electronic marketing and retailing : IJEMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology of branding
2
Branding and sustainable competitive advantage : building virtual presence
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Organizations and social networking : utilizing social media to engage consumers
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
2
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
3
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
4
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
5
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
6
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
7
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
8
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
9
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
Saved in:
10
Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Goldsmith, …
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
Saved in:
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