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~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Theory"
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Internet marketing
Markenführung
Online-Marketing
Theory
Consumer behaviour
78,936
Konsumentenverhalten
78,936
Theorie
8,754
Beziehungsmarketing
8,740
Relationship marketing
8,740
Brand management
7,355
Markenimage
6,550
Brand image
6,536
Online retailing
5,401
Online-Handel
5,400
Customer satisfaction
5,380
Kundenzufriedenheit
5,379
Social Web
4,589
Social web
4,589
USA
4,443
United States
4,386
Dienstleistungsqualität
4,260
Service quality
4,260
Brand
4,218
Markenartikel
4,177
Einzelhandel
4,040
Retail trade
4,000
Werbewirkung
3,532
Advertising effects
3,523
Deutschland
3,519
Germany
3,472
Electronic Commerce
3,455
E-commerce
3,393
Experiment
3,288
Emotion
3,144
Werbung
2,846
Advertising
2,844
Private consumption
2,818
Privater Konsum
2,818
Preismanagement
2,716
Pricing strategy
2,716
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Online availability
All
Undetermined
7,569
Free
4,188
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Article
13,146
Book / Working Paper
6,212
Journal
7
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All
Article in journal
12,048
Aufsatz in Zeitschrift
12,048
Graue Literatur
1,960
Non-commercial literature
1,960
Arbeitspapier
1,632
Working Paper
1,632
Aufsatz im Buch
1,044
Book section
1,044
Hochschulschrift
921
Thesis
756
Bibliografie enthalten
222
Bibliography included
222
Collection of articles of several authors
196
Sammelwerk
196
Aufsatzsammlung
139
Conference paper
122
Konferenzbeitrag
122
Collection of articles written by one author
108
Sammlung
108
Lehrbuch
97
Textbook
88
Konferenzschrift
82
Reprint
62
Case study
37
Conference proceedings
37
Fallstudie
37
Systematic review
33
Übersichtsarbeit
33
Handbook
22
Handbuch
22
Amtsdruckschrift
16
Glossar enthalten
16
Glossary included
16
Government document
16
Festschrift
12
Mehrbändiges Werk
11
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11
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10
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9
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English
17,759
German
1,476
French
81
Polish
20
Spanish
20
Italian
13
Portuguese
5
Norwegian
4
Hungarian
3
Dutch
2
Russian
2
Undetermined
2
Czech
1
Romanian
1
Swedish
1
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Author
All
Loureiro, Sandra Maria Correia
34
Huber, Frank
33
Phau, Ian
33
Bauer, Hans H.
32
Anderson, Simon P.
27
Ko, Eunju
27
Melewar, T. C.
26
Hollebeek, Linda D.
25
Hruschka, Harald
25
Gierl, Heribert
24
Han, Heesup
24
Swoboda, Bernhard
24
Bang, Nguyen
23
Sarkar, Abhigyan
23
Dwivedi, Yogesh Kumar
22
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Pelsmacker, Patrick de
21
Sheth, Jagdish N.
21
Wiedmann, Klaus-Peter
21
Janssen, Maarten C. W.
20
Kerschbamer, Rudolf
20
MacInnis, Deborah J.
20
Septianto, Felix
20
Bagozzi, Richard P.
19
Decker, Reinhold
19
Dens, Nathalie
19
Guzman, Francisco
19
Herrmann, Andreas
19
Inderst, Roman
19
Martínez-López, Francisco J.
19
Postlewaite, Andrew
19
Seo, Yuri
19
Blundell, Richard W.
18
Dawes, John
18
Dubé, Jean-Pierre
18
Grunert, Klaus G.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
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Institution
All
National Bureau of Economic Research
99
Springer Fachmedien Wiesbaden
20
American Marketing Association
15
Deutscher Dialogmarketing Verband
9
INSEAD
9
Information Resources Management Association
8
European University Institute / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Universität Mannheim
5
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Helmut-Schmidt-Universität
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Forschungsgruppe Konsum und Verhalten
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
IGI Global
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
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Published in...
All
Journal of business research : JBR
593
Journal of retailing and consumer services
408
The journal of product & brand management
302
The journal of brand management : an international journal
277
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
127
International journal of hospitality management
125
Psychology & marketing
120
International journal of advertising : the review of marketing communications
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Asia Pacific journal of marketing and logistics
105
Management science : journal of the Institute for Operations Research and the Management Sciences
102
European journal of marketing : EJM
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
100
NBER working paper series
99
Journal of promotion management : innovations in planning and applied research
93
Working paper / National Bureau of Economic Research, Inc.
88
SpringerLink / Bücher
87
NBER Working Paper
85
Marketing letters : a journal of research in marketing
84
Journal of the Academy of Marketing Science
82
Journal of marketing
79
Marketing intelligence & planning
79
International journal of consumer studies
76
Journal of marketing research : JMR
76
Journal of international consumer marketing
75
Journal of strategic marketing
75
Cogent business & management
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing management : MM
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
Journal of promotion management : JPM
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
International journal of industrial organization
63
European journal of operational research : EJOR
62
Gabler Edition Wissenschaft
62
International journal of electronic marketing and retailing : IJEMR
61
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Source
All
ECONIS (ZBW)
19,365
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1
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19,365
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1
Multiunit dynamic pricing with different types of observable customer information
Schur, Rouven
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
2
,
pp. 589-636
Persistent link: https://www.econbiz.de/10014566109
Saved in:
2
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
3
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
4
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
5
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
6
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
7
Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen
;
Mortimer, Gary
;
Dang, Thy
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
2
,
pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
Saved in:
8
Studying a sin tax scheme with multiple reforms lessons for consumption taxation
Kosonen, Tuomas
;
Jysmä, Sami
;
Savolainen, Riikka
-
2024
Persistent link: https://www.econbiz.de/10014581518
Saved in:
9
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
10
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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