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~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Rebate"
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Search: subject:"promotions"
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Internet marketing
Markenführung
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Consumer behaviour
897
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
237
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
Werbewirkung
193
Advertising effects
191
Marketing
176
Advertising
174
Beziehungsmarketing
170
Relationship marketing
170
USA
161
Promotions
159
Deutschland
158
United States
155
Germany
145
Brand management
133
Online-Marketing
133
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132
Online retailing
128
Online-Handel
128
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122
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111
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100
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100
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85
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333
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27
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Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Zettelmeyer, Florian
4
Arora, Neeraj
3
Aspara, Jaakko
3
Barrio-García, Salvador del
3
Busse, Meghan R.
3
Gauri, Dinesh Kumar
3
Gedenk, Karen
3
Kukar-Kinney, Monika
3
Luo, Xueming
3
Moon, Sangkil
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Abril Barrie, Carmen
2
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2
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2
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2
Ba, Sulin
2
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2
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2
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2
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2
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2
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2
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2
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2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
Crespo-Almendros, Esmeralda
2
Dawes, John
2
DelVecchio, Devon
2
Demirag, Ozgun Caliskan
2
Duch-Brown, Néstor
2
Eisenbeiß, Maik
2
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2
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2
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2
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1
HEC Paris (École des Hautes Études Commerciales)
1
National Bureau of Economic Research
1
Published in...
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Journal of retailing and consumer services
16
Journal of business research : JBR
13
Journal of promotion management : JPM
12
Journal of retailing
11
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing research : JMR
7
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Psychology & marketing
5
The journal of product & brand management
5
European journal of operational research : EJOR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The international review of retail, distribution and consumer research
4
European journal of marketing : EJM
3
European research studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Economic research report
2
European journal of marketing
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing : JIMA
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
356
Other ZBW resources
4
RePEc
2
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362
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date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
7
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
8
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
9
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
10
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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