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~subject:"Internet marketing"
~subject:"Market research"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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380
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378
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Schwemm, Markus
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Leitfaden Online-Marketing ; [Bd. 1]
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Fundamentals of marketing research ; Vol. 3
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The strategic enterprise
2
Working paper / Dialog Marketing Competence Center
2
Advertising in a multimedia age
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometric models in marketing
1
Handbook of research on mobile marketing management
1
Handbuch der Marktforschung
1
Innovative business practices : prevailing a turbulent era
1
Interactive and multi-channel marketing
1
Managing business in a multi-channel world : success factors for e-business
1
Managing in the information economy : current research issues
1
Marketing- und Vertriebs-Controlling : [die wichtigsten Instrumente und Steuerungsgrößen, Absatzplanung und Kundendeckungsbeitragsrechnung, Kennzahlen für das Online-Marketing, Aufbau eines effektiven Kundenbeziehungsmanagement]
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Moderne Controlling-Instrumente für Marketing und Vertrieb : [Grundlagen und Konzepte, Kennzahlen für das Online-Marketing, Praxisbeispiele aus unterschiedlichen Branchen, IT-gestütztes Kundenbeziehungsmanagement]
1
NET Institute Working Paper
1
SMEs in the digital era : opportunities and challenges of the digital single market
1
Sloan working papers
1
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
1
The psychology of consumer and social influence : theory and research
1
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ECONIS (ZBW)
44
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1
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
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2
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
3
Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.
;
Briesch, Richard
;
Tseng, Peggy H.
- In:
The psychology of consumer and social influence : …
,
(pp. 137-173)
.
2016
Persistent link: https://www.econbiz.de/10011588998
Saved in:
4
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
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5
Unternehmen als Initiatoren eines erweiterten Dialogs
Schwarz, Torsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10010416540
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6
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
Rauch, Michaela
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 135-147)
.
2013
Persistent link: https://www.econbiz.de/10009783687
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7
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
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8
Digital Dialog Insights 2012
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 11-35)
.
2013
Persistent link: https://www.econbiz.de/10009783726
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9
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
10
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
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