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~subject:"Internet marketing"
~subject:"Online-Handel"
~type_genre:"Fallstudie"
~type_genre:"Non-commercial literature"
~type_genre:"Ratgeber"
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Internet marketing
Online-Handel
Fashion
109
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109
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108
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51
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Building corporate identity, image and reputation in the digital era
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital and social media marketing : a results-driven approach
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
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2
Geschäftsmodelle in der Plattformökonomie : eine Untersuchung im deutschen Bekleidungshandel
Grimm, Tobias
-
2020
Persistent link: https://www.econbiz.de/10012420412
Saved in:
3
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
Shipping fees and product : assortment in online retail
Chen, Chaoqun
;
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10012013578
Saved in:
5
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Teixeira, Thales S.
-
2018
Persistent link: https://www.econbiz.de/10011931489
Saved in:
6
Investigating customer characteristics as drivers of private label choice in
fashion
e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
7
Personalentwicklung im Bereich Indirect Procurement der Zalando SE
Jamal, Yvonne
- In:
Personalentwicklung in der Beschaffung : Best Practices …
,
(pp. 235-246)
.
2017
Persistent link: https://www.econbiz.de/10011620789
Saved in:
8
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
9
Big Data und Predictive Analytics : Ansätze für die Unternehmenssteuerung
Engelbergs, Jörg
- In:
Digital Controlling & Simple Finance : die Zukunft der …
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011544777
Saved in:
10
Determinants of product return behavior in
fashion
e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
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