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~subject:"Internet marketing"
~subject:"Rebate"
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Internet marketing
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Consumer behaviour
897
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894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
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299
Retail trade
291
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237
promotions
237
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235
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202
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194
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193
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193
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191
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176
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174
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170
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161
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159
Deutschland
158
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155
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145
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133
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133
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132
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128
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Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
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4
Aspara, Jaakko
3
Barrio-García, Salvador del
3
Busse, Meghan R.
3
Gauri, Dinesh Kumar
3
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3
Luo, Xueming
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Journal of retailing and consumer services
10
Journal of retailing
9
Journal of promotion management : JPM
8
Journal of business research : JBR
7
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
SpringerLink / Bücher
2
The American economic review
2
American business review
1
Asia-Pacific journal of management research and innovation
1
Athens journal of business & economics : AJBE
1
Business Guides on the Go
1
Business education & accreditation : BEA
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
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Competitive edge management series
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ECONIS (ZBW)
234
Other ZBW resources
4
RePEc
2
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31
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
32
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
33
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
34
Do consumers appreciate promotional gifts?
Hudik, Marek
;
Karlíček, Miroslav
;
Říha, David
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
Saved in:
35
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
36
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
37
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
38
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
39
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
40
Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience
Shao, Jing-Bo
;
Yao, Fei-Si
;
Xie, Min
- In:
International journal of services technology and …
28
(
2023
)
3/4
,
pp. 159-184
Persistent link: https://www.econbiz.de/10014306229
Saved in:
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