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~subject:"Internet marketing"
~subject:"Rebate"
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Search: subject:"promotions"
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Internet marketing
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Consumer behaviour
897
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
237
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
Werbewirkung
193
Advertising effects
191
Marketing
176
Advertising
174
Beziehungsmarketing
170
Relationship marketing
170
USA
161
Promotions
159
Deutschland
158
United States
155
Germany
145
Markenführung
134
Brand management
133
Online-Marketing
133
Verkauf
132
Online retailing
128
Online-Handel
128
Selling
122
Rabatt
111
Salespeople
100
Verkaufspersonal
100
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Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Barrio-García, Salvador del
3
Busse, Meghan R.
3
Gauri, Dinesh Kumar
3
Kukar-Kinney, Monika
3
Luo, Xueming
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Alavi, Sascha
2
Ba, Sulin
2
Bhatt, Siddharth Harshkant
2
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2
Cao, Zike
2
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2
Chen, Youhua
2
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2
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2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
Crespo-Almendros, Esmeralda
2
DelVecchio, Devon
2
Demirag, Ozgun Caliskan
2
Duch-Brown, Néstor
2
Feng, Yue
2
Ferraz, Rodolfo Magalhães
2
Furquim, Thales Stevan Guedes
2
Gedenk, Karen
2
Grewal, Dhruv
2
Grzybowski, Lukasz
2
Guha, Abhijit
2
Ha, Hong Youl
2
Huang, Lihua
2
Hui, Kai-Lung
2
Isojärvi, Jyrki
2
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2
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Berliner Wissenschafts-Verlag
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HEC Paris (École des Hautes Études Commerciales)
1
National Bureau of Economic Research
1
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Journal of retailing and consumer services
10
Journal of retailing
9
Journal of promotion management : JPM
8
Journal of business research : JBR
7
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
SpringerLink / Bücher
2
The American economic review
2
American business review
1
Asia-Pacific journal of management research and innovation
1
Athens journal of business & economics : AJBE
1
Business Guides on the Go
1
Business education & accreditation : BEA
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CARESS working paper
1
Competitive edge management series
1
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ECONIS (ZBW)
234
Other ZBW resources
4
RePEc
2
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61
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
62
Helping merchants to assess the profitability of deal-of-the-day
promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
63
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
64
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
65
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Saved in:
66
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
67
Evaluating the effects of an online marketing program : the case of Mexico's national tourism promotion board
Cruz-Milán, Oliver
;
Avsar, Veysel
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 645-662
Persistent link: https://www.econbiz.de/10012622615
Saved in:
68
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
69
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
70
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
Saved in:
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