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~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Mobile business"
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Internet marketing
Mobile Business
309
Mobile business
309
Mobile communications
71
Mobilkommunikation
71
Consumer behaviour
38
Konsumentenverhalten
38
Deutschland
33
Germany
33
Mobile Anwendung
28
Mobile application
28
Mobile phone
28
Mobiltelefon
28
Innovation adoption
25
Innovationsakzeptanz
25
Business model
24
Geschäftsmodell
24
Electronic Commerce
22
Online-Marketing
22
Electronic Banking
20
Electronic banking
20
Electronic money
20
Elektronisches Geld
20
Beziehungsmarketing
19
Mobile Marketing
19
Mobile marketing
19
Relationship marketing
19
Mobile Telekommunikation
18
Erfolgsfaktor
17
Success factor
17
Data security
14
Datensicherheit
14
Information technology
13
Informationstechnik
13
Online retailing
13
Online-Handel
13
Social Web
13
Social web
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12
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119
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16
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20
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2
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Okazaki, Shintaro
3
Vatanparast, Ramin
2
Wiedemann, Dietmar G.
2
Albers, Andreas
1
Aydin, Zeynep
1
Barwise, Patrick
1
Baumgärtner, Tobias
1
Beeck, Ines
1
Beyioku, Adetunji
1
Broeckelmann, Philipp
1
Dairo, Adeolu
1
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1
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1
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1
Leppäniemi, Matti
1
Li, Hairong
1
Madlberger, Maria
1
Marutiak, David
1
Navarro-Bailón, Maria Ángeles
1
Orihuela, José Luis
1
Peng, Yue
1
Pousttchi, Kay
1
Pousttchi, Key
1
Radmacher, Mike
1
Rangone, Andrea
1
Renga, Filippo Maria
1
Rodriguez Perlado, Virginia
1
Salo, Jari
1
Savodelli, Alberto
1
Sánchez-Tabernero, Alfonso
1
Toporowski, Waldemar
1
Tähtinen, Jaana
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Ural, Tülin
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Villanueva, Julián
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E-marketing ; Vol. 3
3
Breaking new ground in theory and practice
2
Handbook of research on mobile marketing management
2
Schriften zum Mobile Commerce und zur Mobilkommunikation
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Digital Business in Africa : Social Media and Related Technologies
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler Theses
1
Global mobile commerce : strategies, implementation, and case studies
1
Handbook of social media management : value chain and business models in changing media markets
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
The New digital era : digitalisation, emerging risks and opportunities
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
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ECONIS (ZBW)
22
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1
A Software Framework for Mobile Apps in the Museum Application Domain
Baumgärtner, Tobias
-
2024
Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.
Persistent link: https://www.econbiz.de/10014527978
Saved in:
2
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
5
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
6
Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
-
2018
Persistent link: https://www.econbiz.de/10012124601
Saved in:
7
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
8
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
9
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
10
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
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