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~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Internet marketing
Fashion
342
Mode
341
Textile distribution
142
Textilhandel
142
Bekleidungsindustrie
130
Clothing industry
130
Consumer behaviour
93
Konsumentenverhalten
93
Luxury goods
62
Luxusgüter
62
Brand management
61
Markenführung
61
Sustainability
45
Lieferkette
42
Supply chain
42
Deutschland
40
Germany
40
Nachhaltigkeit
35
Social Web
33
Social web
33
Nachhaltige Entwicklung
29
Sustainable development
29
Corporate Social Responsibility
24
Brand image
23
Corporate social responsibility
23
Markenimage
23
Einzelhandel
22
Retail trade
22
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Online retailing
19
Online-Handel
19
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19
Öko-Produkt
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Published in...
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Sustainable Luxury : An International Perspective
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Cases on the resurgence of emerging businesses
1
Digital and social media marketing : a results-driven approach
1
E-business : state of the art of ICT based challenges and solutions
1
Leveraging computer-mediated marketing environments
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
18
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1
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10
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18
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date (oldest first)
1
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
4
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
5
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
6
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
7
Digitization of luxury
fashion
by building an omnichannel dream
Karadag, Gizem Merve
;
Erdogmus, Irem Eren
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 233-256)
.
2021
Persistent link: https://www.econbiz.de/10012492598
Saved in:
8
Simple Kaur : the growth of start-ups through the adoption of sustainable
fashion
, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
Saved in:
9
Skins in the game :
fashion
branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
10
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
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