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~subject:"Internet marketing"
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Search: person:"Dahlén, Micael"
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Internet marketing
Advertising
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Werbung
23
Advertising effects
18
Werbewirkung
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Consumer behaviour
16
Konsumentenverhalten
16
Kreativität
9
Creativity
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Brand image
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Markenartikel
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Markenimage
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Viral marketing
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Virales Marketing
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Advertising planning
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Customer satisfaction
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New product development
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Online-Marketing
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Dahlén, Micael
3
Colliander, Jonas
1
Fransen, Marieke L.
1
Noort, Guda van
1
Rauwers, Fabiënne
1
Remmelswaal, Paola
1
Rosengren, Sara
1
Åkestam, Nina
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
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ECONIS (ZBW)
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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