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~subject:"Internet marketing"
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Search: person:"De Gregorio, Federico"
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Internet marketing
USA
7
United States
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Consumer behaviour
5
Konsumentenverhalten
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Product Placement
5
Product placement
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Advertising
4
Werbung
4
Inflation
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Theorie
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Advertising industry
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Financial market
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Finanzmarkt
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Mediennutzung
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Online-Marketing
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Social costs
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Soziale Kosten
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Werbewirkung
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Werbewirtschaft
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1985-2012
1
Ad avoidance
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Advertising avoidance
1
Advertising media
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Advertising planning
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Arbeitskräfte
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Ausgaben
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Betrieblicher Konflikt
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Brand management
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Consumer socialization
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Creative industries
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Data envelopment analysis
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De Gregorio, Federico
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Cheong, Yunjae
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Chinchanachokchai, Sydney
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Kim, Kihan
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Journal of advertising research
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Journal of business research : JBR
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ECONIS (ZBW)
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A consumer socialization approach to understanding advertising avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
Saved in:
2
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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