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Internet marketing
Consumer behaviour
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Konsumentenverhalten
30
Beziehungsmarketing
24
Relationship marketing
24
Customer experience
16
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
13
Kundenzufriedenheit
13
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Einzelhandel
6
Retail trade
6
Marketing management
5
Marketingmanagement
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Luxury experience
4
Social Web
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Social web
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customer experience
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Artificial intelligence
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Brand management
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Customer experience management
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Dienstleistungsmarketing
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Gerechtigkeit
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Market research
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Klaus, Philipp
7
Bang, Nguyen
2
Chen, Cheng-Hao
1
Maklan, Stan
1
Peppard, Joe
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Wu, Meng-Shan
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European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of travel and tourism marketing
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The journal of services marketing
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ECONIS (ZBW)
7
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1
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
2
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
Saved in:
3
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
4
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
Saved in:
5
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
6
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
7
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
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