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~subject:"Internet marketing"
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Search: subject:"Customer cocreation"
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Internet marketing
Customer integration
29
Kundenintegration
29
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27
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27
Customer co-creation
19
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15
Innovation
14
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customer co-creation
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Customer cocreation
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Social web
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Angelini, Antonella
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Chuang, Shu-Hui
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Ferrante, Gabriele
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
Journal of strategic marketing
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ECONIS (ZBW)
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Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
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2
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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3
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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