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Search: subject:"negativity bias"
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Internet marketing
Negativity bias
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Consumer behaviour
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negativity bias
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Dens, Nathalie
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of internet commerce
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ECONIS (ZBW)
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Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
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2
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
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3
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
4
Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting
Shi, Zhuomin
;
Zhang, Caiyun
;
Wu, Liangyu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1274-1300
Persistent link: https://www.econbiz.de/10012395655
Saved in:
5
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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