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Interview
Preismanagement
49
Pricing strategy
49
B-to-B-Marketing
15
Business-to-business marketing
15
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14
Firm performance
11
Unternehmenserfolg
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Value-based pricing
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Interview
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English
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Hinterhuber, Andreas
4
Boland, Richard J.
2
Liozu, Stephan M.
2
Perelli, Sheri
2
Liozu, Stephan
1
Snelgrove, Todd C.
1
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Innovation in pricing : contemporary theories and best practices
2
Journal of revenue and pricing management
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
2
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
3
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
4
The conceptualization of value-based pricing in industrial firms
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Boland, Richard J.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 12-34
Persistent link: https://www.econbiz.de/10009561180
Saved in:
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