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~subject:"Jugendliche"
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Search: subject:"Advertising literacy"
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Jugendliche
Advertising
20
Advertising effects
20
Werbewirkung
20
Werbung
20
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Children
13
Kinder
13
Target group
12
Zielgruppe
12
Advertising literacy
11
Analphabetismus
8
Illiteracy
8
advertising literacy
8
Youth
6
Computerspiel
4
Video game
4
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Advergames
2
Brand management
2
Cognition
2
Corporate disclosure
2
Eltern
2
Influencer marketing
2
Kognition
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Parents
2
Persuasion knowledge
2
Presence
2
Product Placement
2
Product placement
2
Social network
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Article
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English
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Hudders, Liselot
2
Lawlor, Margaret-Anne
2
Brady, Mairead
1
Cauberghe, Verolien
1
Daems, Kristien
1
De Jans, Steffi
1
Dunne, Áine
1
Loose, Femke
1
McLeay, Fraser
1
Moons, Ingrid
1
Oates, Caroline J.
1
Pauw, Pieter de
1
Pelsmacker, Patrick de
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Rowley, Jennifer
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Smith, Sheli
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Sweeney, Emma
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Vanwesenbeeck, Ini
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Young consumers : insight and ideas for responsible marketers
2
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of strategic marketing
1
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ECONIS (ZBW)
6
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
A qualitative approach to unravel young children's
advertising
literacy
for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Teenagers' moral
advertising
literacy
in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Co-creating
advertising
literacy
awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
6
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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