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~subject:"KMU"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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KMU
Website
372
E-commerce
76
Electronic Commerce
76
Internet marketing
56
Online-Marketing
56
Consumer behaviour
51
Konsumentenverhalten
51
Online retailing
51
Online-Handel
51
Social Web
43
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43
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42
Deutschland
35
Germany
35
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34
Öffentlichkeitsarbeit
34
Beziehungsmarketing
23
Relationship marketing
23
Benutzerschnittstelle
21
Bewertung
21
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21
User interface
21
USA
20
United States
20
Benutzerfreundlichkeit
19
Customer satisfaction
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19
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19
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Corporate social responsibility
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Bingley, Scott
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Castillo Rodríguez, Celia
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De Silva, Sam
1
Fink, Kerstin
1
Gangwar, Mohit
1
Given, Lisa M.
1
Gupta, C. L. P.
1
Heidmann, Frank
1
Johnson, Colin
1
Lahuerta Otero, Eva
1
Lenz, Christian
1
McNaughton, Rod B.
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E-business issues, challenges and opportunities for SMEs : driving competitiveness
2
2007 Business & Economics Society International Conference ; Vol. 1
1
Anxieties and management responses in international business
1
Business horizons
1
Challenges and opportunities for SMEs in industry 4.0
1
Design Management konkret
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Enterprise information systems and technology
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
Knowledge management : innovation, technology and cultures ; proceedings of the 2007 International Conference on Knowledge Management
1
Managing change in tourism : creating opportunities - overcoming obstacles
1
New economy in kleinen und mittleren Unternehmen
1
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ECONIS (ZBW)
13
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1
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
Saved in:
2
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
3
Specifications for a website audit tool for small businesses
Burgess, Stephen
- In:
E-business issues, challenges and opportunities for …
,
(pp. 229-245)
.
2011
Persistent link: https://www.econbiz.de/10008746809
Saved in:
4
Designing digital marketplaces for competitive advantage
Rath, Dinesh
;
Given, Lisa M.
- In:
E-business issues, challenges and opportunities for …
,
(pp. 1-19)
.
2011
Persistent link: https://www.econbiz.de/10008746822
Saved in:
5
SME characteristics and the use of the Internet to expand the scale and geographic scope of sales : evidence from the United Kingdom
Thompson, Piers
;
Williams, Robert
;
Packham, Gary
; …
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 112-148)
.
2011
Persistent link: https://www.econbiz.de/10009373537
Saved in:
6
Key contracts needed for SMEs conducting e-business : a practical guide from a UK law perspective
De Silva, Sam
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 279-300)
.
2011
Persistent link: https://www.econbiz.de/10009405585
Saved in:
7
Internet-Marktplätze für KMUs : Erfahrungen mit der Gestaltung eines elektronischen Handwerkermarktplatzes
Müller-Merbach, Heiner
;
Lenz, Christian
;
Schulz, Steffen
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 191-206)
.
2002
Persistent link: https://www.econbiz.de/10001675608
Saved in:
8
The Swiss tourism sector and Web 2.0 change management
Scaglione, Miriam
;
Johnson, Colin
;
Trabichet, Jean-Philippe
- In:
Managing change in tourism : creating opportunities - …
,
(pp. 101-120)
.
2010
Persistent link: https://www.econbiz.de/10003944261
Saved in:
9
Model for small business : web solution not a website
Gangwar, Mohit
;
Agrawal, Kavita
;
Mishra, Shubha
;
Gupta, …
- In:
Enterprise information systems and technology
,
(pp. 110-114)
.
2008
Persistent link: https://www.econbiz.de/10003764772
Saved in:
10
Knowledge diffusion through SME websites
Fink, Kerstin
;
Ploder, Christian
- In:
Knowledge management : innovation, technology and …
,
(pp. 91-100)
.
2007
Persistent link: https://www.econbiz.de/10003713523
Saved in:
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