//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kognition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand origin"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kognition
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Brand
28
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cakici, N. Meltem
1
Cheng, Yimin
1
Laroche, Michel
1
Orazi, Davide Christian
1
Sambath, Alice
1
Shukla, Paurav
1
Zhang, Chun
1
more ...
less ...
Published in...
All
European journal of marketing
1
International marketing review
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
Understanding cosmopolitanism and
brand
origin
recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
3
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->