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~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Konsumentenverhalten
Markenführung
Marketingtheorie
Marketing
2,953
Marketingmanagement
2,911
Marketing management
2,878
Deutschland
850
Germany
837
Theorie
694
Theory
694
Consumer behaviour
502
Beziehungsmarketing
414
Relationship marketing
413
USA
353
United States
351
Brand management
317
Online-Marketing
237
Internet marketing
228
Strategisches Management
228
Marketing theory
209
Management
207
Welt
206
World
206
Innovation
205
Social Web
202
Social web
202
Marktforschung
200
Market research
194
Strategic management
189
KMU
179
SME
179
Werbung
171
Internationales Marketing
168
International marketing
166
Advertising
160
Public relations
155
Öffentlichkeitsarbeit
155
Innovationsmanagement
148
Zielgruppe
146
Innovation management
143
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147
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3
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Article
616
Book / Working Paper
352
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Aufsatz im Buch
Fallstudiensammlung
Sammelwerk
Article in journal
2,521
Aufsatz in Zeitschrift
2,521
Book section
611
Hochschulschrift
376
Collection of articles of several authors
349
Graue Literatur
321
Non-commercial literature
321
Thesis
298
Lehrbuch
231
Aufsatzsammlung
219
Textbook
206
Working Paper
158
Arbeitspapier
156
Konferenzschrift
126
Case study
95
Fallstudie
95
Bibliografie enthalten
93
Bibliography included
93
Conference proceedings
80
Glossar enthalten
53
Glossary included
53
Reprint
53
Ratgeber
41
Guidebook
38
Handbook
34
Handbuch
34
Conference paper
33
Konferenzbeitrag
33
Collection of articles written by one author
28
Sammlung
28
Festschrift
23
Einführung
14
Bibliografie
12
Interview
10
Mehrbändiges Werk
10
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10
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9
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English
667
German
280
Polish
17
French
6
Russian
5
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1
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Sheth, Jagdish N.
14
Freiling, Jörg
8
Keller, Kevin Lane
8
Kollmann, Tobias
7
Meffert, Heribert
6
Esch, Franz-Rudolf
5
Gbadamosi, Ayantunji
5
Mogaji, Emmanuel
5
Wilde, Klaus D.
5
Bauer, Hans H.
4
Baumgarth, Carsten
4
Halfmann, Marion
4
Hippner, Hajo
4
Häusel, Hans-Georg
4
Melewar, T. C.
4
Pepels, Werner
4
Pilarczyk, Bogna
4
Saren, Michael
4
Tadajewski, Mark
4
Vaih-Baur, Christina
4
Wind, Yoram
4
Adeola, Ogechi
3
Ahlert, Dieter
3
Bhattacharya, C. B.
3
Bosah, Genevieve
3
Breyer-Mayländer, Thomas
3
Brooksworth, Frederica
3
Bruhn, Manfred
3
Burmann, Christoph
3
Diller, Hermann
3
Herrmann, Andreas
3
Holbrook, Morris B.
3
Homburg, Christian
3
Hunstiger, Gabriele
3
Jaworski, Bernard J.
3
Kaufmann, Hans Rüdiger
3
Kitchen, Philip J.
3
MacInnis, Deborah J.
3
Otnes, Cele
3
Park, C. Whan
3
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American Marketing Association
20
Information Resources Management Association
5
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Hochschule für Wirtschaft und Politik
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institute for the Study of Business Markets
1
International Association for the Study of Insurance Economics
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
Legends in marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Developments in marketing science: proceedings of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Premier reference source
7
The connected customer : the changing nature of consumer and business markets
7
Zeszyty naukowe
7
Major theoretical debates and contemporary issues in marketing theory
6
The Routledge companion to marketing and feminism
6
The impact of theory on representations of the consumer and the marketing organisation
6
Using influencer marketing as a digital business strategy
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Handbook of qualitative research methods in marketing
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Proceedings series / American Marketing Association
5
SAGE library in marketing
5
Sustainable marketing, branding, and reputation management : strategies for a greener future
5
The brand challenge : adapting branding to sectorial imperatives
5
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
4
Critical perspectives on diversity, equity, and inclusion in marketing
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
4
Fashion branding and communication : core strategies of European luxury brands
4
Frontrunners or copycats?
4
Improving marketing strategies for private label products
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Marketing im gesellschaftlichen Dialog
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Acta Universitatis Lodziensis / Folia oeconomica
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Building corporate identity, image and reputation in the digital era
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Edward Elgar E-Book Archive
3
Enhancing customer engagement through location-based marketing
3
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Source
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ECONIS (ZBW)
968
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1
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10
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968
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1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
3
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
4
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
5
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
6
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
7
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
8
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
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