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~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~subject:"Social Web"
~type_genre:"Collection of articles of several authors"
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Konsumentenverhalten
Marketing management
Social Web
Consumer behaviour
19
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11
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10
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10
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10
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10
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8
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8
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6
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Collection of articles of several authors
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26
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English
26
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Laroche, Michel
6
Viswanathan, Madhu
2
Askegaard, Søren
1
Barnier, Virginie De
1
Bošnjak, Michael
1
Chebat, Jean-Charles
1
Davis, Brennan
1
Huff, Lenard C.
1
Kahle, Lynn R.
1
Ko, Eunju
1
Marshall, Roger
1
Moon, Junyean
1
Pham, Michel T.
1
Richardson, George P.
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Warlop, Luk
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
26
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ECONIS (ZBW)
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Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
2
Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
Saved in:
3
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
4
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
5
Transformative consumer research
Davis, Brennan
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1241
Persistent link: https://www.econbiz.de/10009756095
Saved in:
6
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
7
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
8
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
9
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
10
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
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