Special section: Recent advances in globalization, culture and marketing strategy
ed. by Michel Laroche ...
| Alternative title: | Recent advances in globalization, culture and marketing strategy |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Laroche, Michel (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 955-1059
|
| Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755398