//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Verkaufspersonal"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Relationship marketing
Verkaufspersonal
B-to-B-Marketing
472
Business-to-business marketing
472
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
64
Germany
64
Beziehungsmarketing
51
Marketing management
50
Brand management
45
Markenführung
45
Theorie
45
Theory
45
E-commerce
32
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
19
Unternehmensnetzwerk
19
High technology
18
Hochtechnologie
18
Marketing theory
18
Marketingtheorie
18
KMU
16
SME
16
Brand
15
Customer value
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation
14
Innovation management
13
Innovationsmanagement
13
International marketing
13
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
114
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
931
Aufsatz in Zeitschrift
931
Book section
114
Hochschulschrift
94
Thesis
74
Collection of articles of several authors
37
Sammelwerk
37
Case study
30
Fallstudie
30
Graue Literatur
30
Non-commercial literature
30
Bibliografie enthalten
27
Bibliography included
27
Aufsatzsammlung
20
Lehrbuch
18
Textbook
15
Arbeitspapier
14
Working Paper
14
Conference paper
11
Konferenzbeitrag
11
Handbook
8
Handbuch
8
Konferenzschrift
6
Ratgeber
6
Guidebook
5
Reprint
3
Collection of articles written by one author
2
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Sammlung
2
Advisory report
1
Bibliografie
1
Gutachten
1
more ...
less ...
Language
All
English
62
German
52
Author
All
Kleinaltenkamp, Michael
4
Hofmaier, Richard
3
Homburg, Christian
3
Valla, Jean-Paul
3
Barten, Gabriele
2
Håkansson, Håkan
2
Leigh, Thomas W.
2
Pepels, Werner
2
Preuß, Klaus-Jürgen
2
Rudolph, Bettina
2
Siems, Florian
2
Turnbull, Peter W.
2
Weiber, Rolf
2
Ahearne, Michael
1
Ahlers, Michael
1
Ahlert, Martin
1
Akrout, Houcine
1
Albers, Sönke
1
Baaken, Thomas
1
Backhaus, Christof
1
Backhaus, Klaus
1
Bauer, Andreas
1
Bauer, Wolfgang
1
Beatty, Sharon E.
1
Beck, Joshua T.
1
Belhaj, Monika
1
Bendig, Tim
1
Bouncken, Ricarda B.
1
Bradford, Kevin
1
Breyer-Mayländer, Thomas
1
Bridges, Eileen
1
Brock, Christian
1
Brown, Steven P.
1
Bruce, Margaret
1
Brzoska, Lars
1
Buch, Rolf
1
Bättig, Irene
1
Bösser, Tom
1
Cabanelas, Pablo
1
Cavén, Ossi
1
more ...
less ...
Published in...
All
Handbook of business-to-business marketing
11
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Marketing von Solutions : innovative Ansätze und Best Practices
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Brand the Future : systematische Markenentwicklung im B2B
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
How to succeed in the digital age : strategies from 17 top managers
2
Innovatives Industriegütermarketing
2
Kompetenztransfer im Investitionsgütermarketing
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
The Oxford handbook of strategic sales and sales management
2
AI innovation in services marketing
1
Advanced digital marketing strategies in a data-driven era
1
Advances in electronic marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Aufbruch : Ingredient Branding schafft Werte
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management in emerging markets : theories and practice
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Challenges for the trade of Central and Southeast Europe
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Context and semantics for knowledge management : technologies for personal productivity
1
Creating and managing superior customer value
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer engagement : contemporary issues and challenges
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungen im Gesundheitssektor : Produktivität, Arbeit und Management
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerging markets and the future of the BRIC nations
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
114
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
Saved in:
4
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
5
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
6
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
7
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
8
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
Saved in:
9
Relationship marketing and entrepreneurial innovation : a B2B context of stakeholder relationship management
Idris, Hasina
;
Shams, S. M. Riad
- In:
Business models for strategic innovation : …
,
(pp. 125-151)
.
2018
Persistent link: https://www.econbiz.de/10011855828
Saved in:
10
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->