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~subject:"Konsumentenverhalten"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
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Search: subject:"Kultursponsoring"
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Konsumentenverhalten
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30
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9
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Journal of business research : JBR
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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2
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
3
Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L.
-
1989
Persistent link: https://www.econbiz.de/10000779283
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