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~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Brick & mortar shopping in the 21st century
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ECONIS (ZBW)
275
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81
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
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82
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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83
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
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84
The influence of e-service quality on the data package buying experience in Telkomsel
Kusdinar, P.
;
Ariyanti, M.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 27-30)
.
2020
Persistent link: https://www.econbiz.de/10012224745
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85
Can virtual customer service agents improve consumers' online experiences? : the role of hedonic dimensions
Soares, Ana
;
Pinho, José Carlos
;
Heath, Teresa
;
Alves, …
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 157-177)
.
2020
Persistent link: https://www.econbiz.de/10012226186
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86
Did you read the customer reviews before shopping? : the effect of customer reviews about online retail platforms on consumer behavioral responses
Güngör, Ayşegül Sağkaya
;
Tütüncü Özge, Çiğdem
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 178-208)
.
2020
Persistent link: https://www.econbiz.de/10012226194
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87
The role of social commerce components on the consumer decision-making process
Kutabish, Saleh Mohammed
;
Soares, Ana
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 209-224)
.
2020
Persistent link: https://www.econbiz.de/10012226205
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88
Tactile sensations in e-retailing : the role of web communities
Donato, Carmela
;
Raimondo, Maria Antonietta
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 225-247)
.
2020
Persistent link: https://www.econbiz.de/10012226208
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89
Predicting VR adoption on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
Saved in:
90
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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