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~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
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Ashton, Ann Suwaree
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Berger-Grabner, Doris
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree
;
Scott, Noel
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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2
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
3
Lebensstilorientiertes Kaufentscheidungsverhalten von Konsumenten im Allgemeinen und Betriebstypenwahl im Speziellen : eine empirische Zielgruppentypologie am Beispiel des Wiener K...
Berger-Grabner, Doris
-
2005
Persistent link: https://www.econbiz.de/10003579469
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