Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Year of publication: |
2011
|
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Authors: | Ashton, Ann Suwaree ; Scott, Noel |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 17.2011, 4, p. 275-285
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Subject: | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Gastronomie | Restaurant industry | Thailand |
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