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Consumer behaviour
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Kim, Jungkeun
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Werle, Carolina O. C.
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Marketing letters : a journal of research in marketing
292
Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66
1
Werle, Carolina, Brian Wansink, and Collin Payne (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702
1
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ECONIS (ZBW)
294
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61
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
62
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
63
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
64
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
65
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, Gabriel E.
;
Bolton, Lisa E.
;
Meloy, Margaret G.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10012229463
Saved in:
66
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
67
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
68
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
69
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
70
Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
;
Wyer, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
Saved in:
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