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Consumer behaviour
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Chen, Cheng-Hao Steve
5
Bang, Nguyen
4
Han, Sung Ho
2
Wu, Meng-Shan
2
Chaney, Isabella
1
Chen, Cheng-hao Steve
1
Chen, Junsong
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Ekinci, Yuksel
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Japutra, Arnold
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Lee, Timothy J.
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Melewar, T. C.
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Asia-Pacific journal of business administration
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ECONIS (ZBW)
6
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1
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
2
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
3
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
6
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
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