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Konsumentenverhalten
Consumer behaviour
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1993-1998
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Chumpitaz Caceres, Rubén
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Bartsch, Fabian
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Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
2
Not always co-creation : introducing interactional co-destruction of value in service-dominant logic
Plé, Lo͏i͏̈c
;
Chumpitaz Caceres, Rubén
- In:
The journal of services marketing
24
(
2010
)
6
,
pp. 430-437
Persistent link: https://www.econbiz.de/10008749368
Saved in:
3
La relation entre la satisfaction et la fidélité à la marque en "business-to-business" : application à deux produits et deux services
Chumpitaz Caceres, Rubén
-
1998
Persistent link: https://www.econbiz.de/10000996829
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