Not always co-creation : introducing interactional co-destruction of value in service-dominant logic
Year of publication: |
2010
|
---|---|
Authors: | Plé, Lo͏i͏̈c ; Chumpitaz Caceres, Rubén |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 6, p. 430-437
|
Subject: | Kundenservice | Customer service | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
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