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Konsumentenverhalten
Consumer behaviour
4
Advertising
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Advertising effects
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Brand evaluation
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Brand image
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Consumer status
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Eating habit
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Ernährung
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Sport sponsorship
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Stimulus-based and memory-based consideration sets
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Food preferences
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Food security
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Corneille, Olivier
4
Herrmann, Jean-Luc
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Kacha, Mathieu
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Derbaix, Christian
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Gomez, Pierrick
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Karremans, Johan C.
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Toma, Claudia
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Vermeulen, Christophe
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Walliser, Björn
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Werle, Carolina O. C.
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
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European journal of marketing : EJM
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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The affective dynamics of hedonic versus healthy food choices : making salient post-consumption affect promotes healthy food choices
Toma, Claudia
;
Zeelenberg, Marcel
;
Corneille, Olivier
-
2016
Persistent link: https://www.econbiz.de/10011715806
Saved in:
2
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
Saved in:
3
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
4
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
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