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Search: person:"Goodstein, Ronald C."
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Konsumentenverhalten
Consumer behaviour
10
Einzelhandel
4
Retail trade
4
Brand extension
3
Markentransfer
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Promotional effectiveness
2
Sales promotion
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Theorie
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Theory
2
Verkaufsförderung
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Advertising
1
Advertising effects
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Aspirational advertising
1
Baseline prediction
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Bewertung
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Beziehungsmarketing
1
Cognition
1
Collective self-esteem
1
Competitive strategy
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Congruity
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Consumer attitudes
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Conversion
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Corporate reputation
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Counterfactual prediction
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Decision theory
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Digital marketing
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Empirical generalizations
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Entscheidungstheorie
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English
10
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Goodstein, Ronald Charles
10
Milberg, Sandra J.
5
Epstein, Leonardo D.
4
Sinn, Francisca
3
Cuneo, Andres
2
Puccinelli, Nancy M.
2
Bodapati, Anand V.
1
Brandon, Renee
1
Brumbaugh, Anne M.
1
Choi, Seung-chan
1
Dimofte, Claudiu V.
1
Flores, Arturo A.
1
Grewal, Dhruv
1
Hatfield, Cheryl
1
Ho, Henry
1
Inostroza-Quezada, Ignacio E.
1
Kassarjian, Harold H.
1
Kushwaha, Tarun
1
Price, Robert
1
Raghubir, Priya
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Silva, Monica
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Suri, Rajneesh
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Tsiros, Michael
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Villanova, Daniel
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Journal of business research : JBR
2
Journal of retailing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
4
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
5
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
6
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
7
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
8
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
9
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
10
Compromising the compromise effect : brands matter
Sinn, Francisca
;
Milberg, Sandra J.
;
Epstein, Leonardo D.
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
Saved in:
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