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Hu, Michael Y.
8
Shanker, Murali
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Hung, Ming S.
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Gwebu, Kholekile L.
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Decision support systems : DSS ; the international journal
2
Fundamentals of marketing research ; Vol. 3
1
Journal of electronic commerce research : JECR
1
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1
Journal of revenue and pricing management
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ECONIS (ZBW)
8
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1
Differential pricing with consumers' valuation uncertainty by a monopoly
Wang, Tuo
;
Hu, Michael Y.
- In:
Journal of revenue and pricing management
18
(
2019
)
3
,
pp. 247-255
Persistent link: https://www.econbiz.de/10012056784
Saved in:
2
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
Saved in:
3
Effects of price recommendations in name-your-own-price auctions
Gwebu, Kholekile L.
;
Wang, Jing
;
Hao, Andrew Wei
;
Hu, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009295572
Saved in:
4
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
Saved in:
5
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
6
Modeling consumer situational choice of long distance communication with neural networks
Hu, Michael Y.
;
Shanker, Murali
;
Zhang, G. Peter
;
Hung, …
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 899-908
Persistent link: https://www.econbiz.de/10003670815
Saved in:
7
Are consumer survey results distorted? : systematic impact of behavioral frequency and duration on survey response errors
Lee, Eunkyu
;
Hu, Michael Y.
;
Toh, Rex S.
-
2007
Persistent link: https://www.econbiz.de/10003540425
Saved in:
8
Predicting consumer situational choice with neural networks
Hu, Michael Y.
;
Shanker, Murali
;
Hung, Ming S.
- In:
Neural networks in business forecasting
,
(pp. 172-194)
.
2004
Persistent link: https://www.econbiz.de/10002349880
Saved in:
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