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Search: person:"Jaakkola, Elina"
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Konsumentenverhalten
Beziehungsmarketing
16
Relationship marketing
16
Customer integration
10
Kundenintegration
10
Dienstleistung
9
Services
9
Betriebliche Wertschöpfung
8
Consumer behaviour
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Value creation
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Service-dominant logic
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Innovation
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Unternehmensnetzwerk
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Bibliometrics
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Bibliometrie
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Customer experience
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Dienstleistungsqualität
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Lieferantenmanagement
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Supplier relationship management
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Innovation management
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Marketingmanagement
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Service-Dominant Logic
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Value
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Business services
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Customer journey
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Dienstleistungsmanagement
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Dienstleistungsmarketing
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Interdisciplinary research
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Literature review
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English
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Jaakkola, Elina
8
Terho, Harri
2
Aarikka-Stenroos, Leena
1
Alexander, Matthew
1
Becker, Larissa
1
Becker, Larissa Carine Braz
1
Friman, Margareta
1
Gasparin, Isadora
1
Gustafsson, Anders
1
Klaus, Philipp
1
McColl-Kennedy, Janet R.
1
Mero, Joel
1
Panina, Ekaterina
1
Perks, Helen
1
Purmonen, Arttu
1
Radnor, Zoe Jane
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Renko, Maija
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Santos, Cristiane Pizzutti dos
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Siutla, Lotta
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Yrjölä, Mika
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
5
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
6
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
7
The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina
;
Alexander, Matthew
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
Saved in:
8
Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Jaakkola, Elina
;
Renko, Maija
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10003459046
Saved in:
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