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Konsumentenverhalten
Consumer behaviour
6
Brand image
3
Markenimage
3
USA
3
United States
3
Brand management
2
Computer mediated communication
2
Consumer behavior internet
2
Corporate Social Responsibility
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Corporate social responsibility
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E-commerce
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Innovation diffusion
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International marketing
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Online retailing
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Social web
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Arbeitsmobilität
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Behavior intentions
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Betriebswirtschaftliches Ziel
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Causes of turnover
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Communication
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Community
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Competence
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Consumer identification
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Consumer marketing
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Consumer value‐creation
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English
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Johnson, Zachary S.
3
Johnson, Zachary
2
Lee, Sangwon
2
Lee, Yun Jung
2
Allan, Jeffrey
1
Ashoori, Minoo Talebi
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Massiah, Carolyn
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Tian, Yichao
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Yang, Sujin
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The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
2
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
3
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
Saved in:
4
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
5
Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
Saved in:
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