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Konsumentenverhalten
Cause-Related Marketing
2
Cause-related marketing
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Consumer behaviour
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Professional sports
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Sportmarketing
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Sports marketing
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Altruism
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Altruismus
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Arbeitsgruppe
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Authenticity
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CSR
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Cause-related sport marketing (CRSM)
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Consumer behavior
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Corporate Social Responsibility
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Corporate social responsibility (CSR)
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Credibility
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Glaubwürdigkeit
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Institutional isomorphism
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Marketing management
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Marketingmanagement
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Scale development
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attribution theory
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cause-related marketing
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conceptual contribution
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meaning transfer theory
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research agenda
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social causes
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social identity theory
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sport marketing
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team identification
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Fink, Janet S.
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Joo, Soyoung
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Koo, Jakeun
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Miller, Elizabeth G.
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European Sport management quarterly : ESMQ
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Journal of business research : JBR
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ECONIS (ZBW)
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Consumer evaluations of CSR authenticity : development and validation of a multidimensional CSR authenticity scale
Joo, Soyoung
;
Miller, Elizabeth G.
;
Fink, Janet S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 236-249
Persistent link: https://www.econbiz.de/10012007236
Saved in:
2
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
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