Consumer evaluations of CSR authenticity : development and validation of a multidimensional CSR authenticity scale
Year of publication: |
2019
|
---|---|
Authors: | Joo, Soyoung ; Miller, Elizabeth G. ; Fink, Janet S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 236-249
|
Subject: | Corporate social responsibility (CSR) | Authenticity | Scale development | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Glaubwürdigkeit | Credibility |
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