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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
2
The dishonesty of honest people : a theory of self-concept maintenance
Mažar, Nina
;
Amir, On
;
Ariely, Dan
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 633-644
Persistent link: https://www.econbiz.de/10003793624
Saved in:
3
Interactive decision aids : effects on consumers, retailers, and manufacturers
Mažar, Nina
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851989
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