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Buil, Isabel
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Martínez, Eva
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Pardos Martínez, Eva
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Understanding applicants' reactions to gamified recruitment
Buil, Isabel
;
Catalán, Sara
;
Pardos Martínez, Eva
- In:
Journal of business research : JBR
110
(
2020
),
pp. 41-50
Persistent link: https://www.econbiz.de/10012237821
Saved in:
2
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
3
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
4
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
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