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Konsumentenverhalten
Sport event
17
Sportveranstaltung
17
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
Profisport
14
Sponsoring
12
Sponsorship
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Big event
11
Großveranstaltung
11
Canada
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Kanada
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Consumer behaviour
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Welt
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World
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Brand management
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Designation of origin
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Herkunftsbezeichnung
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Markenführung
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Sport organization
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Sportorganisation
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Ball game
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Ballsport
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Beziehungsmarketing
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Organisation
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Organization
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Relationship marketing
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Sport policy
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Sportpolitik
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USA
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United States
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Athletes
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Bibliometrics
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Football
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Fußball
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English
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O'Reilly, Norm
8
Nadeau, John
4
Huybers, Twan
2
Mazanov, Jason
2
Prior, Daniel
2
Séguin, Benoit
2
Abeza, Gashaw
1
Armenakyan, Anahit
1
Bradish, Cheri L.
1
Carvalho, Paulo
1
Hasani, Tahereh
1
Hernandez, Tony
1
Heslop, Louise A.
1
Jones, D. Floyd
1
Kaplan, Alan
1
Lu, Irene R. R.
1
MacIntosh, Eric W.
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Pegoraro, Ann
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Warwick, Lance
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Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
8
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1
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
2
The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?
Abeza, Gashaw
;
O'Reilly, Norm
;
Prior, Daniel
;
Huybers, Twan
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10012256475
Saved in:
3
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
4
The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel
;
O'Reilly, Norm
;
Mazanov, Jason
;
Huybers, Twan
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
Saved in:
5
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
6
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
7
Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
Saved in:
8
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
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