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Konsumentenverhalten
Consumer behaviour
6
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2
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Sinha, Rajiv K.
6
Mandel, Naomi
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Thompson, Scott A.
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Kim, Sunghoon
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Maltz, Arnold
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Miller, Chadwick J.
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Rabinovich, Elliot
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Journal of marketing
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Brand management ; Vol. 2
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Information systems research : ISR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers
Mandel, Naomi
;
Scott, Maura L.
;
Kim, Sunghoon
;
Sinha, …
- In:
Journal of economic psychology : research in economic …
60
(
2017
),
pp. 109-125
Persistent link: https://www.econbiz.de/10011757033
Saved in:
2
Product line extension in consumer software markets in the presence of free alternatives
Baird, Aaron
;
Miller, Chadwick J.
;
Raghunathan, T. S.
; …
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10011508093
Saved in:
3
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
4
Assessing markups, service quality, and product attributes in music CDs' Internet retailing
Rabinovich, Elliot
;
Maltz, Arnold
;
Sinha, Rajiv K.
- In:
Production and operations management : an international …
17
(
2008
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10003737959
Saved in:
5
Preventing digital music piracy : the carrot or the stick?
Sinha, Rajiv K.
;
Mandel, Naomi
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003642953
Saved in:
6
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
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