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Konsumentenverhalten
Brand management
7
Markenführung
7
Brand image
6
Consumer behaviour
6
Markenimage
6
Brand
5
Markenartikel
5
Anti-branding
4
Beziehungsmarketing
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Brand co-creation
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Brand hate
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Consumer empowerment
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Customer integration
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Relationship marketing
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Social Web
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Social web
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Anti-Branding
1
Anti-branding activities
1
Brand dilution
1
Brand hijacking
1
Brand loyalty
1
Brand ownership and consumer rights
1
Brandjacking
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Cluster analysis
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Clusteranalyse
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Consumer psychology
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Consumer resistance
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Delphi
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Digitalisierung
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Digitization
1
Italien
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Italy
1
Jailbreaking
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Markentreue
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Measurement
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Messung
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Non-collaborative brand co-creation
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Bagozzi, Richard P.
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Cioppi, Marco
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Curina, Ilaria
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D’Arco, Mario
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Fitchett, James
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Francioni, Barbara
1
Grappi, Silvia
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Hermansen, Judy
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Kucuk, S. Umit
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Lee, Michael S. W.
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Marino, Vittoria
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Ostergaard, Per
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Romani, Simona
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The journal of product & brand management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of business ethics : JOBE
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Managing online
anti-branding
consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
2
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
3
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
4
Exploring the legality of consumer
anti-branding
activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
5
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
6
Structures of brand and anti-brand meaning : a semiotic spuare analysis of reflexive consumption
Ostergaard, Per
;
Hermansen, Judy
;
Fitchett, James
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10011288603
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