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Search: subject:"Brand alliance"
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Konsumentenverhalten
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Brand image
16
Markenimage
16
Brand alliance
15
brand alliance
11
Brand
10
Markenartikel
10
Co-branding
5
International marketing
5
Internationales Marketing
5
co-branding
5
Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Children
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Fit
2
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16
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English
17
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Ahn, Taesoo
1
Bei, Lien-ti
1
Brown, Brian P.
1
Castellano, Sylvaine
1
Chen, Chien-Wei
1
Choi, Tsan-Ming
1
Chow, Pui-Sze
1
Edmondson, Diane R.
1
Grohmann, Bianca
1
Grégoire, Yany
1
Guang, Tian
1
Henderson, Conor M.
1
Herrmann, Andreas
1
Holmes, Gary
1
Johnson, Jean L.
1
Khelladi, Insaf
1
Klapper, Daniel
1
Kostyra, Daniel
1
Kurtuldu, Günay
1
Kwon, Wi-suk
1
Lafferty, Barbara A.
1
Lee, Jin Kyun
1
Lee, Ki-young
1
Lien, Nai-Hwa
1
Lieven, Theo
1
Lim, Chi Lo
1
Lou, Yung-Chien
1
Mariadoss, Babu John
1
Mazodier, Marc
1
Mohan, Mayoor
1
Monroe, Kent B.
1
Muravskaia, Snezhana
1
Muravskii, Daniil
1
Myers, Beth
1
Oh, Han-Mo
1
Okumuş, Abdullah
1
Orhan, Mehmet A.
1
Partouche, Judith
1
Radighieri, Jeffrey P.
1
Schoefer, Klaus
1
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Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The service industries journal
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ECONIS (ZBW)
17
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1
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
2
Evaluations of international brand alliances
Kurtuldu, Günay
;
Okumuş, Abdullah
- In:
International journal of value chain management : IJVCM
12
(
2021
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10012595090
Saved in:
3
When cause familiarity leads to positive attitudes toward brands in a cause-
brand
alliance
: a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
4
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
5
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
6
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
7
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
Saved in:
8
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
9
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
10
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
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