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Search: subject:"Corporate visual identity"
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Brand management
10
Corporate visual identity
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Corporate reputation
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Unternehmenskultur
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Personality psychology
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corporate visual identity
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Bresciani, Sabrina
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Journal of business research : JBR
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The journal of brand management : an international journal
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New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
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2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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