//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Covert"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
11
Advertising
6
Advertising effects
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
Werbung
5
Brand management
4
Game theory
4
Markenführung
4
Persuasion knowledge
4
Spieltheorie
4
United States
4
covert advertising
4
persuasion knowledge
4
Covert advertising
3
Covert marketing
3
Covert tactics
3
Embeddedness
3
Ethics
3
Implementation gap
3
Informal strategy making
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Network
3
Netzwerk
3
Public relations
3
Social Web
3
Social media
3
Social web
3
Strategy making
3
covert action
3
Öffentlichkeitsarbeit
3
American investments
2
American investors
2
Asymmetric information
2
Asymmetrische Information
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Evans, Nathaniel J.
2
Wojdynski, Bartosz W.
2
Bartikowski, Boris
1
Bartsch, Silke
1
Boush, David M.
1
Campbell, Margaret C.
1
Cui, Annie Peng
1
Drossos, Dimitrios
1
Einwiller, Sabine
1
Fastoso, Fernando
1
Grigorios, Lamprinakos
1
Göbel, Fabian
1
Hoy, Mariea Grubbs
1
Jiang, Ling
1
Kang, Yeu-Jin
1
Kostopoulos, Ioannis
1
Liu, Raymond R.
1
Magrizos, Solon
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Meyer, Anton
1
Mohr, Gina S.
1
Naderer, Brigitte
1
Nelson, Michelle R.
1
Park, Jiwoo
1
Park, Seong-Yeon
1
Ramaseshan, B.
1
Santos, David
1
Shan, Juan
1
Verlegh, Peeter W. J.
1
Wang, Siqi
1
Xie, Guang-Xin
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Overt and
covert
customer data collection in online personalized advertising : the role of user emotions
Grigorios, Lamprinakos
;
Magrizos, Solon
;
Kostopoulos, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 308-320
Persistent link: https://www.econbiz.de/10013168057
Saved in:
2
Quiet versus loud luxury : the influence of overt and
covert
narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
International marketing review
39
(
2022
)
2
,
pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
Saved in:
3
The
covert
advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
4
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
5
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
6
The "little emperor" and the luxury brand : how overt and
covert
narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
7
Consumer responses to
covert
advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
8
The perfection of the narcissistic self : a qualitative study on luxury consumption and customer equity
Kang, Yeu-Jin
;
Park, Seong-Yeon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3813-3819
Persistent link: https://www.econbiz.de/10011515267
Saved in:
9
Tactical deception in
covert
selling : a persuasion knowledge perspective
Xie, Guang-Xin
;
Boush, David M.
;
Liu, Raymond R.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
Saved in:
10
Publicity as
covert
marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->