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Konsumentenverhalten
eye movements
8
Consumer behaviour
7
Eye movements
7
Perception
7
Wahrnehmung
7
Decision
4
Entscheidung
4
Visualisierung
3
Visualization
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visual attention
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2
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Eye Movements
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Visual perception
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driver behaviour
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perceptual-motor performance
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vision
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Grunert, Klaus G.
2
Martinovici, Ana
2
Pieters, Rik
2
Bagger, Martin P.
1
Erdem, Tülin
1
Gidlöf, Kerstin
1
Johansson, Roger
1
Krefeld-Schwalb, Antonia
1
Lahm, Erik Stoltenberg
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Orquin, Jacob L.
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Orquin, Jacob Lund
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Perkovic, Sonja
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Journal of business research : JBR
3
Applied economic perspectives and policy
1
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Journal of behavioral decision making
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Journal of marketing research
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ECONIS (ZBW)
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Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
2
Revealing attention : how
eye
movements
predict brand choice and moment of choice
Martinovici, Ana
-
2019
Persistent link: https://www.econbiz.de/10012144834
Saved in:
3
A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia
;
Rosner, Agnes
- In:
Journal of business research : JBR
111
(
2020
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
Saved in:
4
The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.
;
Bagger, Martin P.
;
Lahm, Erik Stoltenberg
- In:
Journal of business research : JBR
111
(
2020
),
pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
Saved in:
5
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
6
Visual biases in decision making
Orquin, Jacob Lund
;
Perkovic, Sonja
;
Grunert, Klaus G.
- In:
Applied economic perspectives and policy
40
(
2018
)
4
,
pp. 523-537
Persistent link: https://www.econbiz.de/10012258260
Saved in:
7
How information availability interacts with visual attention during judgment and decision tasks
Pärnamets, Philip
;
Johansson, Roger
;
Gidlöf, Kerstin
; …
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10011521420
Saved in:
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